Is Linkedin Changing the Face of Recruitment?
Unless you’ve been living under a rock for the past 10 years, you’ve probably heard a fair bit about the professional social network Linkedin. Its success has changed the working world in many positive ways, allowing us to stay in touch with other professionals and network from the comfort of our desk. But the area most fundamentally affected by the rise of Linkedin has to be that of recruitment, with a vast majority of employers now reporting that they have recruited someone via the online platform.
Outside of Linkedin, the most common way of recruiting for mid to high level experience positions is through head-hunters and search firms. These professionals have a database of potential candidates at their fingertips and are constantly scouting for new talent. This means that when a new position becomes available, the head-hunter can match a potential candidate to the post and act as a mediator between company and employee. The ever-growing usage of Linkedin means that more and more of this personal information stored in headhunter databases is publically available, and so employers are increasingly choosing to recruit independently in this way. But is this a good thing?
Sure, it’s an incredible feat that Linkedin have achieved. Employers now have a seemingly infinite pool of candidates at their disposal, which means that they’re bound to find the right person for the job, right? Not necessarily. Employers choosing to recruit in this way are missing out on the personalised filtration of candidates provided by head-hunters. Admittedly, there are filters available on Linkedin that will allow you to select based upon level of education, experience, amongst other factors, but what is lacking is the human aspect. Linkedin cannot tell you whether a candidate is willing to move for a new opportunity, or whether they are interested in working in the relevant sector. A head-hunter would already know this information before presenting the company with potential candidates, thus preventing time wasted pursuing candidates who were never going to be interested in the first place.
For candidates too, the prevalence of Linkedin based recruitment can pose a problem. With recruiters, candidates only have to have one conversation about their professional goals, flexibility, desired salary etc. whereas when recruitment is done directly between individuals and companies, the candidates are obliged to repeat the same information each time they speak to a new company, often without any results.
Recruitment services provide a personal touch to the whole process. Naturally, a human can understand you and your needs, be you a candidate or an employer, much better than a simple Linkedin search can. Technology is encroaching on a variety of sectors of work, but recruitment is not yet ready for this takeover; it is to be resisted if we want efficient, personalised recruitment rather than a quick fix that ultimately doesn’t work.
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