Social media – the dos and don’ts

Social media can be a difficult thing to manage when looking for a job. There are 1.4 billion Facebook users worldwide, and 98% of 18-24-year-olds who use any form of social media have a Facebook account[1]. This means that a significant number of people are putting themselves at risk of being rejected by future employers if they are not using these sites correctly. Here is some advice for those who use social media and to help you avoid negatively impacting your chance of being recruited.



Facebook is one of the most widely used forms of social media. 250 million people have access to Facebook via their phone every day, which can lead to not only excessive posting, but also a lack of consideration as to what we post. It is important to realise the ease with which an employer can access your profile; try to keep anything remotely damaging to you, such as pictures of you excessively drinking or doing anything considered stupid to a minimum. They will see these pictures and videos and will immediately form an impression of you, even if you would consider it as the wrong one. Be honest about your behaviour – nobody minds if you enjoy a glass of wine (or two!) at the weekend, but don’t plaster being plastered all over your profile. It won’t do you any favours!



Twitter is becoming increasingly popular and is a form of social media for anyone wanting to share their opinions to those who follow them, as well as sharing articles. Again, you must tread carefully with Twitter when it comes to job searching; employers may well research your interests and posts on your Twitter account. It is vital that you do not post anything that may be misinterpreted. Exercise caution when using Twitter as an outlet for political opinions or debates; you may end up getting yourself in hot water! Don’t post anything that you wouldn’t be happy to discuss with a future employer.



Instagram is a form of social media for sharing photos with your followers. Like Facebook and Twitter, it is important not to share anything which could be seen as inappropriate behaviour. Try not to post too many “selfies” as this will make you come across as self-obsessed and shallow; on the other hand, posting pictures of things you enjoy such as travelling, fashion or food can support the things you put on your CV listed as “hobbies and interests”. It can prove to an employer that you aren’t exaggerating or indeed lying about what is on your CV.



This site is targeted towards business professionals and aims to create links with business contacts. It could be regarded as the “Facebook” of the business world. It is important to create a full, detailed profile on LinkedIn so that employers and other professionals with whom you have had contact can research you and your skills. Many people get offered jobs through LinkedIn, so it is important that your profile is as professional as it can be. Look here for more tips:


Don’t take your social media usage lightly. It could mean the difference between you getting a job or not. It is important to consider each and every thing that you put on your profiles and how it could look in the eyes of an employer. You don’t want that video of you drunk and singing at the office Christmas party last year (think Bridget Jones) ruining your chances of a big career!



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