Comment gérer votre e-réputation bien

Récemment, j’ai lu un article, ‘Must-have Job Skills in 2013’ et il ressort que l’une des compétences désirée et nécessaire est le <<personal branding>>. L’influence des réseaux sociaux est incontestable si l’on en juge par la croissance de Facebook, de Twitter,  de LinkedIn ces dernières années. Malgré la perception erronée qu’il vaut mieux éviter les réseaux sociaux, il vous faut profiter de cette occasion pour contrôler et optimiser votre image professionnelle.

Image via s_falkow

Pourquoi être présent sur les réseaux sociaux ? D’abord, l’internet est la première étape de recherche pour les recruteurs donc il est nécessaire de saisir la chance pour donner la meilleure première impression. En outre, les entreprises commencent à reconnaître le pouvoir des réseaux sociaux. De plus en plus entreprises demandent à leurs employés à de tweeter sur leur nom, d’écrire un blog, afin de contribuer effectivement au développement des médias sociaux d’entreprise. Il est donc essentiel que vous sachiez comment utiliser les médias sociaux à votre avantage. Finalement,  vous pouvez vous représenter  comme un expert dans votre domaine et cela permet de vous ouvrir les portes plus facilement. Donc, ce serait une erreur de croire que l’on peut ignorer les réseaux sociaux.

Afin de bien vous représenter bien, décidez les meilleurs méthodes et moyens pour communiquer. Commencez par être présent sur les réseaux sociaux principaux cela  veut dire Facebook, Twitter, LinkedIn.), écrivez des blogs pour démontrer votre savoir-faire, interconnectez vous en partageant des articles de vos connections et répondez aux questions et discussions sur les forums. Pour être efficace, ne partagez que des articles etc., donnez votre avis et partagez vos pensées. Toutefois, n’hésitez pas à montrer votre vie en dehors du travail, il est important de montrer vos intérêts et votre sens  de l’humour pour bien faire savoir que vous êtes humain ! Ces mesures contribueraient à bien établir votre e-réputation.

Il faut cependant considérer les choses à ne pas faire pour optimiser votre <<personal branding>>. Premièrement, un profil incomplet est une erreur très facile à éviter.  Comme je l’ai déjà dit, vos comptes de réseaux sociaux sont votre première impression et un profil incomplet peut donner une impression que vous êtes paresseux et vous vous souciez peu de votre image. A noter également qu’une présence inconsistante nuit à votre efficacité en ligne. Essayez de mettre à jour vos comptes régulièrement ainsi que les transmissions des nouvelles et la maintenance des rapports en ligne. Sans aucun doute, la chose la plus importante  à retenir est qu’il est essentiel de toujours présentez une image professionnelle de vous. 69% de recruteurs ont rejeté un candidat à cause de son image représentée sur les réseaux sociaux. Les principales raisons ? 13% ont menti sur ses qualifications, 11% ont dénoncé son chef ou ses collègues et 10% ont publié un contenu inapproprié. N’oubliez pas qu’il est très facile d’accéder aux informations et les gaffes en ligne ont une tendance à réapparaître. Par conséquent ayez la sagesse rétrospective et pensez bien avant de publier en ligne !

Naturellement, il faut être sensible aux pièges des réseaux sociaux mais leur croissance marque indéniablement un changement sur lequel on doit s’adapter.

Alors, qu’attendez-vous ? Inscrivez-vous et créez votre e-réputation !


Fit more time in your schedule!

According to Jim Rohn, an American entrepreneur, “Either you run the day or the day runs you.”  In both your professional and personal life, time is a resource in demand, which when used to its full effect, allows you to be organised, efficient and effective. Especially as an executive assistant, time management is necessary in order to succeed. Don’t delay any longer! Here are some essential practices to ensure great time management skills.

Don’t let time pass you by! Image via deux-chi Flickr.

Establish Expectations

An issue we hear about time and time again is that executive assistants are unsure of what their job description actually entails. Liaise with your boss to discuss what they want you to achieve in your role. This meeting should allow you to have a better idea of your boss’s expectations and when the workload increases, you are sure which tasks take priority. Ensure to check-in regularly on your boss to keep up to date with what they are doing to know how you can be of most help.


This point should go without saying but it is surprising how many do not properly organise themselves! First things first, clear your working space and arrange your desk to keep documents, files and contacts that are regularly required close by. A quick tidy sets the day off on the right foot, therefore ensure to make this a daily habit. Furthermore, use your daily commute to start preparing for the day ahead. Write down a to-do list, noting the urgency and importance of each task. This prioritising will dictate the order in which you will complete the tasks, fully preparing you for the day ahead. Lastly, keep a copy of your boss’s schedule alongside yours to be in the know of their whereabouts, as this will be asked a lot and you will be able to structure your day more efficiently.

Minimise Interruption

Identify your time-wasters to gain a better insight to managing your time wisely. Often the menial tasks are the culprits of time-draining such as answering the phone and dealing with e-mail enquiries. In order to save time, create a frequently asked questions file so you can quickly copy and paste the answer and if you are able to, implement a system with your switchboard to direct sales calls to voicemail. As an executive assistant, you are often seen as the go-to person as you have direct access to the executives. However, this assumption leaves you victim to colleagues approaching you with jobs that are not your responsibility. Therefore, be assertive and learn to say no, as whilst being seen as a team player is beneficial, you must remember your boss is your number one priority. Finally, use your breaks efficiently to switch off and relax. Have a coffee with your colleagues, go out for a quick walk or sit down for lunch away from your desk, a proper break every so often is needed. It has been proven that breaks can increase concentration and focus, which means you’re less likely to distract yourself and procrastinate during work.

Optimise technology

In a recent survey, 80% of legal secretaries used less than 5% of the functionality that Microsoft Office has to offer. Your company has invested in these technologies to save you time and to save them money so set time aside to update your knowledge of the programs you frequently use. Keyboard shortcuts are a particularly good way to economise time and these vary depending on what system you use. Did you know that F7 will bring up spell checker or CTRL + Spacebar will remove text formatting?  Additionally, take advantage of the plethora of time management and organisation apps. Practically Perfect PA has a great blog about the apps she uses in her day-to-day life as a PA. Technology is there to make your life easier so take advantage of the options out there!


What time-saving tips do you have?

Ward off the Winter Blues!

Now that the days are becoming colder and the nights are drawing closer, it may feel inevitable to experience a case of the winter blues. But fear not! We have some stellar solutions to help you survive the winter unscathed.

Image via KaCey97007

Embark on a Health Kick

Whilst being healthy is important year-round, during the winter months you’re 80% more susceptible to catching a cold or the flu. Rev up your immune system by ensuring that you increase your intake of fruit and vegetables to consume all the vitamins and minerals required to combat any nasty bugs or viruses. Eliminate your sleep debt and have a good night’s sleep, in fact, studies have shown that sleep deprivation mirrors the same effects physical stress have on the immune system. So make sure you have at least seven hours sleep each night. Although getting out of your warm and cosy bed first thing in the morning may seem a bleak prospect, keeping active is the key to keeping colds at bay. Layer up, find an exercise buddy and mix up your exercise routine to stay motivated.

Go Outside

Sunlight is one of the best ways to improve your mood and energy levels so go outside to get a boost of vitamin D. Have a brisk walk during your lunch break, do a spot of gardening or if the weather’s right, participate in winter sports. Being active outdoors provide many benefits such as reducing stress, burning more calories and even improving concentration levels, focus and memory. So, no more excuses, wrap up warm and wander outside.

Relax and Unwind

At last, a legitimate excuse for those after-work drinks! Socialising with friends is a brilliant way to alleviate stress so be certain to make time to meet up with your nearest and dearest. Take advantage of the cold weather outside by treating yourself to a hot bath. A bath is not only a great way to unwind but it is also a brilliant sleep-aid so you will kill two birds with one stone. Clear your schedule of any unnecessary commitments to allow yourself time to clear your mind. Use it to properly pamper yourself and seize the opportunity to do something you’ve always wanted to do!

Have a Goal

Does your kitchen need redecorating?  Is there a cause you want to get involved in? A new hobby you want to take up? You can obtain some valuable skills to add to your professional calibre and pass time enjoying yourself.  Having a goal in mind also increases focus and drive, both of which are beneficial in your professional and personal life.  So what are you waiting for? Set yourself some goals during the winter to keep yourself inspired and spring will come sooner than you think!

Embrace Winter

Think about all the winter activities you can be doing rather than wishing your time away until spring. Nothing beats cooking up a storm in the kitchen or warming up with a glass of mulled wine! If you’re lucky enough to have snow, take advantage of it to go sledding, skiing, ice-skating – there are plenty of opportunities to make the most of the winter weather!  The best way to keep the winter blues at bay is to live in the here and now, therefore go out and enjoy the joys of winter!